New Partners Announced for Hong Kong 2027
Preparations continue for the 2027 Hong Kong Dragon World Championship, with a number of new partners recently announced ahead of the international Dragon fleet’s arrival in Hong Kong this November.
From support for sailors on the water to the social side of the championship ashore, the latest additions include Brewery De Halve Maan, Pocari Sweat, Oakley, EVY Technology and Tsit Wing Group’s Tarza Caffè.
Brewery De Halve Maan – Official Beer Partner
The sixth-generation family brewery from Bruges has joined the championship as Official Beer Partner.
De Halve Maan will bring Brugse Zot Blonde and alcohol-free Sport Zot to Hong Kong, with the beers set to feature at official functions, sailor socials, hospitality and prize-givings during the championship.
Pocari Sweat – Supporting Partner
Pocari Sweat will support sailors throughout the championship, providing its ion supply drink to help competitors replenish water and electrolytes during racing and activities ashore.
With demanding racing expected in Hong Kong’s warm conditions, the partnership will provide practical hydration support across the championship.
Oakley – Official Eyewear Partner
Oakley Sunglasses Hong Kong has been appointed Official Eyewear Partner for the championship.
The partnership will bring event-only offers, on-site access to Oakley and eyewear among the championship prizes, supporting sailors facing the glare, spray and changing light conditions of racing in Hong Kong.
EVY Technology – Official Sun Protection Partner
Swedish skincare and sun protection brand EVY Technology joins as Official Sun Protection Partner.
EVY will provide sun protection and post-exposure support to the fleet, alongside a sun-safety campaign promoting awareness and education for sailors spending long days exposed to sun, wind and water.
Tsit Wing Group / Tarza Caffè – Supporting Partner
Tsit Wing Group, through its Tarza Caffè brand, has also joined the growing group of organisations supporting the championship.
The Hong Kong-based partnership adds another local connection to the event as preparations continue to welcome the international Dragon community.
Hong Kong 2027
The 2027 Hong Kong Dragon World Championship will bring the international Dragon fleet to Hong Kong in November 2026, with the Dragon Class Asia Pacific Championship taking place immediately beforehand.
